Notes to Self: Not perfect by Evan La Ruffa

It’s probably not perfect.

Few things are, in fact.

Also, is perfect the goal?

There wouldn’t be much to chase if we actually got there.

Time conditions the effort, offering, or activity. Now is as good as we can ever do, mostly because another now will come again soon and give us a new opportunity.

Once we remember that it’s not perfect, but still great, we’re good. It means we can then keep working on it, finding the new best place for it to exist now.

If we didn’t get another crack at it tomorrow, that would mean a whole other thing…

Not perfect means we get another chance.

I like that.

Discover Oaxaca's Epic Street Art, 15 Photos At A Time - Vol. 5 by Evan La Ruffa

The visual vibrancy doesn’t get old, dim, or gray out over time. Oaxaca is essentially a 360 degree, 24 hour experiential art activation.

Sure, this is one way I understand things but it is hard to argue against. Literally every part of your experience in Oaxaca is injected with artistic intentionality - color, flavor, texture, sound, and design.

Other than highly recommending everyone who reads this visit Oaxaca one day, it’s likely best to yield to this batch of 15 photos of Oaxaca street art.

And if you haven’t yet, here are Vol. 1, Vol. 2, Vol. 3, and Vol. 4 for your perusal….

Artist: Unknown (wheat paste of Frida Kahlo)

Artist: Unknown (walking man) … the artists’ name is on the wall but is impossible to read!

Artist: @oblique31

Artist: Unknown

Artist: Unknown … ETRATRU, skulls in maize

Artist: Unknown

Artist: Unknown (‘you don’t have a soul, you are a soul, you have a body’) + Buddha

Artist: Unknown

Artist: Unknown

Artist: Unknown

Artist: Unknown

Artist: Unknown


Give yourself some credit.... by Evan La Ruffa

Give yourself some credit....

Because you likely aren't.

At least not enough.

As someone who has both benefitted from much privilege and who has taken calculated risks that have both paid off and not paid off, I can relate to a process of weighing the critique much too heavily.

In essence, we don't give ourselves credit for all the W's but certainly have a detailed accounting of all the L's.

We hear criticism much more loudly than applause. Even in our own psyches.

But the reality is that 99.99999% of the people on this list are doing great things, trying to do great things, and in all cases, are putting serious effort in to make their lives what they want them to be as far as vocation, work, business.family, and life in general.

So props to YOU, fellow doer of things!!!

Stop being your worst critic and soak up the sunshine.

Take new energy from the confidence you have always had, but sometimes forget about.

You are an intrepid traveler, stop and pat yourself on the back!!! You have done well and will continue to!

Big deep breath in through the nose! And a massive exhale out!!

Yes... onward.

Sanitized by Evan La Ruffa

Listen, if we’re talking toilet seats, I prefer sanitized.

Let’s not get it twisted.

But in the US, we often inherently value new over old, as if the recent, plastic, disposable option is better.

This is a superficial view.

So what do we gain through sanitized things? And to be clear, I don’t mean spraying items down with disinfectant…

I mean, a view and experience of the world that prefers a predictable or what it perceives as ‘safety’ over all else.

Food I know and have eaten, places I have been and won’t be surprised by, people that don’t keep me honest despite being inner circle, social groups I haven’t walked in or know my spot in the pecking order, perspectives I haven’t encountered, or even more so, what life trajectory is open to me based on all of the above.

Sanitized is safe.

It is also small, short, timed, simple, nearsighted, and finite.

If growth is on the other side of all of that, then ‘sanitized’ has a predictable result too…

Lack of growth. Stagnancy. Nothing new.

A bowling ball careening between bumpers in gutters unused.

But I know we can all do better than that……………………… can’t we?

Notes to Self: Changing our minds by Evan La Ruffa

We don’t actually take steps to doing the thing until we change our minds.

We don’t begin a race before stepping to the starting line and we don’t move from one home to another until we have an agreement on the new place.

It’s fairly straightforward.

Yet, we’re animals, and we can get caught in flight response. Or even stuck between fight or flight.

The result is a hedged bet. A tip toeing forward without true conviction.

It’s no surprise then that we feel a certain thrash. A discomfort with a space stuck in between.

But once we change our minds, which is typically the result of various checked boxes, we move forward.

We get the fuckin’ thing done.

It makes sense. The next phase doesn’t come until we are actually ready.

And it’s OK to not be ready… but change doesn’t come until we change our minds.

Mine. by Evan La Ruffa

In our culture, the top of the mountain is having everything. And not just having access to the things we need, but owning or possessing our very own, “one of those.”

Guarded behind our locked doors are our things. Our printers, washers and dryers, garages, generators, ping pong tables, beer fridges, and much, much more.

After all, we work a lot to enjoy these things, so we feel justified in our consumerism. Our friend next door has his own as well, and thus the line between need and want gets ever blurry.

This slippery slope only becomes more fraught with every decision we make that is a vote for ‘mine.’

Logically, I am thinking about how we can make decisions that get us moving in the other direction.

Needing less. Wanting less. Prioritizing time spent as opposed to dollars earned.

But it’s hard, Everything in our culture says that we need to make more money next week, next month, next year. If consumer prices keep going up 35% every 4 years, we surely will.

Or maybe we are at an inflection point. Trade wars with allies while Americans keep getting taxed by the private sectors similar need - to make more money.

If this is an inflection point in how the US relates to the world economic order then we can expect the status quo to shrivel. And not in a good way.

If ‘mine’ means I don’t have time, patience, health, or joy, is it worth it?

A budget has two sides.

I think it’s time we look at truly vetting what is necessary; where we can abandon what we have come to categorize as ‘needs’ in favor of a life less reactive, hollow, and isolated.

Trust me, I wish I wanted to talk about something else.

Please don’t shoot the messenger... and if ‘mine’ really is needed, it has nothing to worry about us asking the question.

I am an artist. by Evan La Ruffa

Until recently I was confused.

When it comes down to it, I didn’t know what an artist was.

I got confused between what an artist makes or does and what an artist is.

The fact that we can word those two concepts differently is proof that they are different ideas.

  1. What an artist makes or does has to do with their output, its category or nature, and is/are the ways in which an artist spends their time.

  2. What an artist is, is an entirely different question, and has to do with a way of being in the world.

To be an artist you likely have to be making things (spending time doing) as well as experiencing the world with an attuned antenna that hones, dials, receives, listens, communicates, speaks, and amplifies signals received.

Signals come in different wavelengths…

Music.

Film.

Painting.

Sculpture.

Photography.

Theatre.

Dance.

Cooking.

Reading.

One thing is what we do, while the other is how we see. Luckily, what we make often influences how we see, and visa versa, which means we’re artists even when we’re idle.

Creatively seeding, visioning, and delivering on things not yet real.

And I know this to be true…

Because…

I am an artist.

Discover Oaxaca's Epic Street Art, 15 Photos At A Time - Vol. 3 by Evan La Ruffa

Oaxaca continues to give us so much. Including enough photos of street art to share for a while!

We had the tacos de lengua (beef tongue tacos) from the stand on our block for breakfast the other day… so good. Every few blocks or so you’ll come across a little outdoor food stall offering some delicious treat. This particular type of taco stand usually has some slow cooked meat served with consommé… a lovely broth to help wash down the taco.

Hot protein broth with some spice is something great cultures understand is part of a complete breakfast. But so is the epic street art in Oaxaca…

I’m also enjoying mezcal, connecting with local artists, and getting to know our neighbors. From the abuelito that sits next to one food stand like an idle guard, to the woman that cleans the restaurant next door and with whom I exchange a daily salutation.

Those tacos and these people are the tapestry, and they’re not too rushed to understand that… but for now, murals, stickers, stencils, and more…

Enjoy!!!

P.s. And be sure to check out Vol. 1 and Vol. 2 if you haven’t already!

Artist: @sanezcrak (Monterrey / Oaxaca)

Artist: Unknown

Artist: Unknown

Artist: Unknown

Artist: Unknown

Artist: Unknown

Artist: Prietos, @prietostaller

Artist: Prietos, @prietostaller

Artist: @tbanbox

Artist: Unknown

Artist: Unknown

Artist: Unknown

Artist: Unknown

Artist: Erre, @erre.erre

IPaintMyMind's 13th Birthday... Yowza! by Evan La Ruffa

Last week on Feb 20th, IPaintMyMind turned 13 years old.

Wow.

It's crazy how time flies when you believe in and are passionate about what you do. It's amazing to think about the various eras of the organization, the ways we tested, and the things we've learned.

Starting something and getting somewhere with it is a whole thing!

I am super grateful to everyone that has been part of our journey, that has supported us and the communities we serve, because it would be nothing without you.

From individuals that hired us to provide art services for major clients despite us being the little engine that could, to the teachers that trusted us to help them, to the students that we've made art with, and the folks that have participated in and enjoyed our art events.... THANK YOU.

For me, contributing has always been about the collective. It's always been about how raising the tide lifts all boats.

I also want to thank every single one of you that is working toward something that helps, solves, builds, supports, functions, delivers, and works.

The world needs solutions, and we need to build them together.

There is no rest for the interested, dedicated, kind, and empathetic.

No hay otra... now crank those Monday morning tunes and get after it!!

Social externalities, work on the delta by Evan La Ruffa

If externalities in economics are the things we don’t want to factor in because they complicate the equation, then social externalities are similar…

The negative affects of what we do and how we behave that creates issues for others, while divesting from the responsibility to solve the problem we created.

While we all need boundaries and must insist on certain ways of being interpersonally, the real rub here is being conscientious and curious about what the people around us, usually our families, think we are getting wrong.

Feedback is part of it. A huge part.

If we’re not willing to listen to feedback, we’re likely externalizing a lot socially - easily & surgically removing our responsibility from the reality of how people experience us.

  1. We have to be open to feedback from the people we love

  2. We likely all admit we are not perfect… re-read #1.

  3. Upside is on the other side of feedback and the perspective it gives us.

Ask the people you’re close to how they would rate your willingness to accept feedback.

Cross reference that with the score you give yourself.

Work on the delta.

I made this art. by Evan La Ruffa

I made this art.

An interesting, vulnerable, exciting thing to say.

This is one of the prints I made since coming to Oaxaca. My process of photographing tiny segments of wall space on the street means I am always looking to harvest.

Harvest is how I refer to the initial process of being aware of the opportunity, taking the source photo, and teeing it up for manipulation.

The editing and adjustments come later. It's like a whole other half of the entire process. Usually when I am sitting and reflecting, I select the images that work and start to tinker.

I'm learning a new camera and figuring out how to integrate it into the art-making process I actually want to be part of.

Making art at my computer is not what I want to do. At least for now.

I like the intuitive, fireworks-life process of selecting an image and seeing what I can do with it to breathe new life into it and make it something new, that works.

This is Post All Bills No. 9,109 and I quite love it. I have released it in an open edition and kept the price low.

The original work will be produced this summer, likely on canvas, and a wooden frame.

I hope you like it.

View and Purchase: https://www.evanlaruffa.com/shop/evan-la-ruffa-9109-oaxaca-mexico

Ps. The first two images are mockups in situ, the 3rd is the final artwork, and the 4th is the source photo.


Discover Oaxaca's Epic Street Art, 15 Photos At A Time - Vol. 2 by Evan La Ruffa

There are many large cities whose art scenes are incredible, alive, and vibrant.

New York City, Los Angeles, Chicago, Mexico City, Tokyo, London, Paris, São Paulo, Buenos Aires, Madrid, and various others.

I love these cities…

But they are massive. Their scale make their impact possible. Creative people combine, market forces support it, and tourists come to town to help the wheel go round. After all, you can’t sell the same art to the same people over and over again.

That said, Oaxaca should certainly make an equally elite list… however this one would be about density and culture.

Density: I have never been to a city in which there is so much art everywhere. Street art, workshops, galleries, locals, Mexican artist from other cities, international artists from other cities, etc. Around every corner there is something beautiful, authentic,, designed, delicious, colorful, or life affirming.

Culture: everything about the local culture in Oaxaca embraces beauty, art, expression, and experiences. From the walls, to the street sticker galleries, to bakeries, bookstores, textiles, tattoos, clothing and fashion, glassware, plates, vessels, sculptures, and even every single delicious little street food stall you come across.

Never have I felt that so many people around me care about the things that I do.

There is something hugely affirming, inspiring, and precious about that.

Whether the memelas you bought from the señora at the corner, the t-shirt made by a local artist, the papel picado overhead, or another dope mural, art is everywhere in Oaxaca.

So without further ado, I yield to Vol. 2 of street art in Oaxaca City that have captured my eye or caused me to pause over the last few weeks… reply to this email to let me know which one you liked the best!!

And don’t forget to check out Vol. 1 if you haven’t yet!

Oh, and a brief request… if you are enjoying anything I post or know someone who would dig the vibe of this blog offering… please share, repost with a comment, or let me know what is up in your life. Let’s share.

evanlaruffa.com/subscribe

Artists: Various Unknown… a beautiful little street sticker gallery between home and the kids’ school

Artist: Unknown

Artist: ABD (2024) … Gratitude is the memory of the heart

Artist: @XquendaRotaryClub… Give of yourself before thinking about yourself.

Artists: Manuel Escobar & Dorian Edahi … https://www.instagram.com/_manuel_escobar?igsh=b2RlNG12ZWFvZWw2

Artist: Unknown, Organizer: @100xoaxaca - https://www.instagram.com/100xoaxaca?igsh=dG0xdXhoeGpybW4z

Artist: Unknown

Artist: Unknown… I love a good stencil

Artist: Oaxaca!!!

Artist: Unknown

Artist: Samael Aguero with a side of Art Is A Human Right by @ipaintmymind / @evanlaruffa

Why this American moved to Mexico ....... by Evan La Ruffa

As I think about the reasons why we decided to try out life in Mexico, it all comes down to quality of life.

Economists have long-since attempted to separate externalities from the economic policies that create them.

If the gas company puts toxic waste in our water, that is an externality of the process of making money in the capitalist system. It doesn’t count - not the cost, no the negative affect it has on the rest of us. That company passes on negative affects like disease, cancer, and literal retardation to us, the people who live on this land, and somehow don’t have to factor those costs or ramifications into their production or pricing.

Our life & death is not factored in.

GDP goes up (a notoriously bullshit unit of measure, especially when trying to indicate quality of life) and we all stomach the negative affects of other people making money.

McDonald’s poisoning our bodies, Honeywell making cluster bombs, BP spilling its oil in THE GULF OF MEXICO (not the Gulf of America, fuck off Donny)… etc etc etc etc.

Since our founding as a country, the United States has been a playground for investment of capital and the accumulation of wealth. To say it is anything more is dishonest propaganda. That is why those white guys fled other white guys that wanted to tax them - they wanted no checks & balances. They wanted to be free to harvest all the benefits and pass off all the negatives.

This is the problem with unbridled capitalism.

This is why the United States is not the best in anything other than making and using weapons of war. Wait, we are also pretty good at habitually underinvesting in infrastructure so massive corporations can make that much more money.

Tax the billionaires marginally more and reduce the warmongering, and it’s all doable. Don’t tell me about anything else - it’s all rationalizations for this fucked up status quo.

The reality, is that the United States ranks very low among other global nations in almost every single indicator that we use as barometers for quality of life.

The things the USA is unequivocally #1 in, is defense spending and children dying due to guns. We are also a good place to invest, build wealth, and start companies, but even so, we are not #1.

The reality is that the USA is ALL branding.

Since the second we popped out our mama’s bellies we were regaled with stories of our unbridled and almost god-given exceptionalism - which is most obviously brainwashing.

If China was doing the same thing, Americans would call it what it was……

You don’t wanna leave, they say! There is no better place on earth! We are the (undisputed) best! That is what propaganda is - the incessant messaging of certain falsehoods in an effort to make them seem real.

It really has everything to do with our long yet short history of being the modern capitalist extension of the European colonialism that looked to vacuum up resources form other lands to sell and leverage at home.

Period.

Check this wild shit out… I have spent over a quarter million dollars in health insurance premiums over the last 10 years. I got nothing in exchange for that… other than delaying/precluding my financial success.

I have not received quality care in any sense of the word. In fact, I have had to pay above and beyond that to find support for health issues our family has endured, and any gain has always come outside the traditional medical establishment.

The USA ranks 48th in life expectancy.

What fucking good is freedom if I am sick or dead?

When are we going to question the stories we are told about what our culture is and say enough is enough?

When will our paltry indicators in these important areas like health, education, environmental protection, and equity, finally come home to roost?

Since moving…

  1. My budget has shrunk 40%

  2. My children’s education has improved by at least 20x

  3. My digestion and stomach issues are much better because I am not eating processed food

  4. We found a doctor that is actually helping us improve our health

  5. I’ve lost 10lbs because I walk everywhere instead of sit in my car all the time

  6. I have tapped into the things I don’t actually need, that make life in the USA stressful, rushed, reactive, and unhealthy.

This CNN article explains how we spend the most on healthcare in the US yet have the worst results of any wealthy nation. Not a fan of CNN? I am happy to send you 10 other sources for the same info.

This is because in the USA, we are meat for the grinder. We are fuel for capitalism. Don’t tell me capitalism is the engine of innovation - horseshit. Does Comcast act like they have any incentive to give you better service? Of course not. They are trying to reduce costs and keep you on the chat line with someone in Bangalore while they email you fine print that says you’re fucked.

These questions are helping me figure out where myself and my family fit best…

  1. What do we actually need?

  2. What DON’T we need?

  3. Can we slow down?

  4. Is the story we are being told bullshit?

We all don’t have to move to Mexico for 5 months to start decoupling from the insanity… but my experience is certainly making the contrast all the more obvious. Maybe it’s an Amazon hiatus, a new walking routine, finding someone reliable to help with our health & wellness, or cutting out a range of processed foods from our diet…

It is harder to view things clearly from inside any bubble.

And now that I am outside it, this is hard to unsee.

I also know that if I am not shaping my life in intentional ways that I can’t expect others to.

Change certainly does start inside us…

So what about living in the USA do you want to change most??

Reply to this email with the #1 (2 or 3) things you’d change about life in the USA and I will use it as data for creating some type of offering that highlights tips & strategies for decoupling from the insanity of modern American life.

One step at a time, amigos…

Time to think big.

Notes to Self: The pendulum by Evan La Ruffa

Pendulum’s have a way about them.

From one side to other, swinging with all their inertia, and slamming against the other side before replicating its emphatic movement in the opposite direction.

Sometimes it feels like my emotions are a pendulum too…

It depends on the day, but I notice that whatever the last stimulus, data, or messaging is, it tends to win out in the immediate term.

Some unexpected cost, problem, or issue swings my emotional pendulum wayward.

I am working on moderating this swing.

I am working on understanding how to perhaps swing less forcefully…

I’d be interested in what you do when you feel your pendulum swing…

After all, stories are examples of solutions.

Discover Oaxaca's Epic Street Art, 15 Photos At A Time - Vol. 1 by Evan La Ruffa

Discover Oaxaca's Epic Street Art, 15 Photos At A Time - Vol. 1

We’ve been living in Oaxaca City for 3 weeks or so and I have taken 178 photos of various instances of great street art. Oaxaca, Mexico, is renowned for its vibrant street art scene (not a coincidence that we are here), where colorful murals, wheat paste of prints, stickers, and classic graffiti narrate stories of the region's rich cultural heritage.

This city, often hailed as the best city for art in Latin America (various others who know more than I do, said this to me), offers a unique blend of traditional and contemporary art forms, making it a must-visit destination for anyone who loves visual stimuli. You don’t have to be an art aficionado to appreciate that there is beauty around every corner in Oaxaca.

Subscribe to my newsletter to make sure you see the rest of the series on Oaxacan street art!

The Origins and Evolution of Street Art in Oaxaca

Oaxaca has always had an artistic personality, where artisans make textiles, pottery, and more with their hands. The artistic bent of the place means it should be no surprise that street art has emerged as a predominant art form, incorporating various techniques, mediums, and styles to come together with the already beautifully colored buildings to exude awe.

Street art in Oaxaca has deep roots that trace back to the Mexican muralism movement, which emerged post-Mexican Revolution. This period marked a significant cultural renaissance, with artists using public spaces as canvases to depict social and political themes. Over the years, Oaxaca's street art has evolved, incorporating modern techniques and styles while maintaining its core essence of cultural storytelling, and incorporating screen printing which is then wheat pasted by stealthy artist under the cover of night.

In 30 seconds they can put paper on the wall and paint on some gooey wheat paste to make it official. Often times, these will not only be art, but also be advertisements for creative businesses like tattooers. I found the tattooers I have worked with thus far via their wheat pasted street art posters.

Key Locations for Street Art in Oaxaca

One of the best places to experience Oaxaca's street art is the historic district of Jalatlaco (the neighborhood we’re currently living in - also not a coincidence), known for its vibrant murals that reflect local traditions and folklore. The neighborhood's colorful facades serve as a backdrop for artistic expression, transforming every corner into a visual journey. Another notable area is the bustling Calle Alcalá as well as Aldama, where visitors can find an array of street art lining cobblestone streets.

Influential Artists and Their Contributions

Oaxaca is home to many talented street artists who have significantly contributed to its vibrant art scene. Artists like Samael Aguero and the collective Subterraneos have gained recognition for their impactful works that address social issues and celebrate indigenous cultures. Their art not only beautifies the city but also sparks dialogue and reflection among locals and visitors alike.

The Cultural Impact of Street Art in Oaxaca

Street art in Oaxaca serves as a powerful medium for cultural exchange and community engagement. It reflects the city's diverse heritage and fosters a sense of pride and identity among its residents. Moreover, it attracts tourists from around the world, contributing to the local economy and promoting Oaxaca as a leading art destination in Mexico.

That said, let’s get to the god stuff…. enjoy 15 instances of street art in Oaxaca City, and I’ll steady Vol. 2.

Artist: Samael Aguero

Artists: La Santisima Galeria, Gofe, Alexis Villafan

Artists: Subterraneos

Artist: Unknown

Artist: CKOR (?)

Artist: Max Longo (tattooer, promo poster)

Artist: BH

Artist: Unknown

Artist: Unknown

Artist: Unknown

Artist: Unknown

Artist: Unknown

Artist: Unknown

Art is a feeling by Evan La Ruffa

Despite the ways in which the art world, and thus the rest of us tend to intellectualize art…

It is entirely about the feeling we get from interacting with it.

Learning about the artist’s process, pedigree, presence, approach, or philosophy will certainly add to our impression of the work.

Some artists’ process is incredible to witness, others give great interviews, and others still simply move us through the work.

We have enough information now to understand color, mood, brand id, look books and finish catalogues…

As long as we trust our gut, the work that needs to speak to us, will.

At the end of the day, either the art we’re witnessing creates a feeling inside us, or it doesn’t.

In either case, right on.

We’re looking for resonance, not a seat at the cool-kids table.

Like the art that moves you.

It’s pretty simple.

✌🏼