Despite the ways in which the art world, and thus the rest of us tend to intellectualize art…
It is entirely about the feeling we get from interacting with it.
Learning about the artist’s process, pedigree, presence, approach, or philosophy will certainly add to our impression of the work.
Some artists’ process is incredible to witness, others give great interviews, and others still simply move us through the work.
We have enough information now to understand color, mood, brand id, look books and finish catalogues…
As long as we trust our gut, the work that needs to speak to us, will.
At the end of the day, either the art we’re witnessing creates a feeling inside us, or it doesn’t.
In either case, right on.
We’re looking for resonance, not a seat at the cool-kids table.
Like the art that moves you.
It’s pretty simple.
✌🏼