Overhead isn’t legitimacy.

Rent & staffing are two (cost-inducing) actions taken by businesses that make it feel real.

Yet most businesses in 2023 don’t require either one.

If you’ve taken on rental cost for a space for your business, I pray to God that you have regular sales as a result of that location!

If you’re paying someone to work in your business, I pray to God you have paid yourself enough first.

The last thing you should do is sign a lease for your business, unless it’s a way to leverage an already existing brand that has enough equity so that you’re 99% sure the business driven by having that brick and mortar, will far out surpass your new costs.

A lease is not your marketing.

Marketing is not your lease.

And if you’re not paying yourself enough to feel comfortable and make abundant and strategic decisions in your day to day, you can’t afford the staff you’ve hired.

Attention and enrollment, first.

Then we can consider a lease (but probably not) and staff (which is definitely a good idea).

Overhead isn’t legitimacy.

Profits and impact are.