What are we actually solving for?
As much as our culture values action, not stopping to think strategically can mean riding hamster wheel 24/7 and an incredible amount of waste.
So if we're going to spend time finding a better way to do something, it better:
1. Save us time - not once, but repeatedly.
2. Save us money - not just today, every day.
3. Increase impact / growth / profits - not just this year, for years to come.
But if we're working on something that takes hours and budget and effort, and that barely moves the needle............
We need to kill that idea and move on to the work that actually does.