Nonprofits need to evolve / by Evan La Ruffa

Nonprofits need to evolve.

What do they say about doing the same thing over and over again and expecting different results? Insanity.

As a Nonprofit Executive, the most sales emails I get are from people pitching me CRM's to manage donors.

IPaintMyMind is built on value creation, not donors, so that doesn't make sense for us. but there is a more point at play.....

Nonprofits still largely think about revenue generation within the context of solicitation. Asking for money. Donations.

And grants. Another form of asking for money.

Straight B2C fundraising will only work for the Top .001% of nonprofits that have international brand recognition and sponsor advertising space on soccer teams jerseys.

If groveling isn't sustainable, I suggest we ask more questions about what is.

The mission is at stake.