1% v 100% / by Evan La Ruffa

Less than 1% of art is investible, but 100% of art is enjoyable.

What do I mean?

I mean that the vast majority of art that is made is valuable because of our experience of it.

We can hang it on the wall or install it and enjoy it.

It makes our life better by being part of our space and experience.

The vast minority are assets to be purchased as a means of preserving wealth or increasing wealth through a higher valuation of that asset.

Buy art becuase it makes you feel something, not because it may be a hot stock to own in the future.

Or at least know the difference and understand the value of your enjoyment as opposed to the proliferation of your portfolio.