Even Steve Jobs didn't have it all figured out... / by Evan La Ruffa

The truth is, even Steve Jobs didn't have it all figured out from the outset.

Our culture mistakenly overvalues visionaries who seem to have realized a fully mature and successful vision in its first iteration.

The biggest companies on the planet found that success after changing their core product.

Ya know, tiny little companies like Apple, Netflix, Amazon, Nintendo, & The Gap.

Even Steve Jobs, the patron saint of creative entrepreneurial genius, pivoted. Huge pivots, big operational shifts, brand new core products.

The more salient point, I think, is that he saw the pivots ahead of time and built real roads to achieving the companies' new goals.

The perfect project, business, company, or product will not just land in your awareness as if manna in the desert.

But it could very well arise from some big ideas, important questions, and utterly vital tests.