stories

Reverse engineering our stories by Evan La Ruffa

There are two ways we can reverse engineer our stories.

1) Professionally - We can build out our story intentionally so that it clearly speaks to the person we serve, the problem we solve, and solution we propose. This is great because it gives us a chance to really focus on delivering value to the community we’re helping.

2) Personally - it’s a little more slippery. Is the story we’ve built a way to preserve the fact that we haven’t embarked upon the voyage of taking on the harder work we know lies between us and a better version? Only we know.

Or can our story be a little more blunt, real and helpful?

I don’t know if there is any solving for the way in which we are able to cognitively jump ahead. It both helps us tidy things up and makes for a practical excuse.

Who have been our guides? What have we learned along the way?

And how does this bird’s eye view of our story provide the altitude to get it right?