EVAN LA RUFFA

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Preset: busy

It feels like a version of talking about the weather. But there's a social game going on too... "I've got a lot going on, and I have stuff to show up for, and things are going well for me, and I'm legit, and I'm, and I'm ... "

Without me even saying it explicitly, you see the game going on there. As an extension of that interaction, most everyone we talk to is "crazy busy", "slammed", "up against it", or even "fucked."

It seems like a hell of a preset: busy.

What happens when we're rushing, over scheduling, showing up late, canceling appointments, rescheduling them, etc etc?? In my experience, it tends to mean that reactivity is the general state of things.

When we reject the cult of busy, we at least have the chance to reclaim our preset, and choose a different story to tell ourselves about time and the way we show up.

When we say we're busy, we're really just justifying ourselves in a space. The thing is, busy often infects our ability to ever be in a place fully. We can still achieve without being busy. We could just be...

... effective.

... potent.

... inspired.

... focused.

...READY.