Outreach means connecting with people. It means extending oneself, offering support, and helping.

Great outreach converts at 8%.

And ‘great’ can mean a few different things, including care, kindness, generosity, empathy, and most importantly, good solutions.

But shooting out flares that are more like extinguished sparklers as a method of outreach won’t work.

At the end of the day, there are two main bullet points:

1) What

2) Why

The rest is about being authentic, earnest, and transparent.

Great outreach doesn’t give up after one email.

It also doesn’t pretend that one-sided communications will prove to the people you serve that you can be trusted to do so.