When we’re trying to scale quickly, we might be fine with high costs. Gotta ramp up.

When we’re focused on profitability, we’ll need to reduce costs. Gotta slim down.

When we’re determined to provide quality, increasing scale and reducing costs can be detrimental. Gotta think about end games.

If our end game is the experience, then all of the above are right answers. It just depends what experience we’re trying to create………

At the end of the day, if quality is what we’re going for, every piece is a chance to deliver an experience, satisfaction, connection, & joy.

Either way, we need to pick an axis.