Sometimes scarcity makes competition feel inevitable.

But it is evitable. If we build new solutions, create alliances, come correct, and give a lot, everyone stands to gain.

And just because we’ve noticed those who think they’re competing with us doesn’t mean we need to respond in-kind.

We can choose to bring people along with us. We can be inclusive.

We can decide collaboration is going to be our uncanny asset.

All of that upside is beyond opposition.