Art is emotional because it can pause time and take us to another place.

Art has the ability to step outside of everything else and move us.

That process creates an emotional connection akin to a drug, revealing why so many artists can’t help but create.

But the emotional experience of art, being captivated by theatre, transfixed by film or digesting a painting by one of the world’s masters, these are all priceless experiences.

They are emotional data points turned into nostalgia that become our personality. It’s hard to think of something more powerful.

We’ll pay 10x for that every day of the week.

And it’s worth it.