EVAN LA RUFFA

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Ways of thinking

People can steal ideas but ways of thinking are peskier.

It’s short tail versus long tail. The stolen idea is like the last few dollars in a bank account: the cash is helpful now but it doesn’t provide the same level of comfort as a deposit schedule.

The stolen idea pays some small immediate dividend but the forecast for more inspiration is bleak.

When we worry about a ‘borrowed idea’ our ego flares & practicality goes out the window.

Let them borrow it.

Our ways of thinking are not on offer.