We can’t be comfortable doing something until we’ve done it successfully.

In business, this can mean eagerness turns into a block. A place where ease isn’t, a space where our focus on the goal precludes the real purpose: awesome relationships with our clients & partners.

Not because we’re beholden, but because we love what we do and we love who we serve.

If we can lean-in while easing-up as we prove our concept, we might be able to focus on service the entire time.

If we do, it’s all gonna work out.