WHAT a business, company, or organization does should demand 80-90% of their time. Improving on HOW it operates should demand 10-20% of their time.

Notice that the lowest acceptable number for HOW is 10%. Not 5%, 3% or 0%.

10%. Without that 10%, a business is just a hamster wheel and purpose goes out the window. An existential treadmill.

If we love it, we’ll want to do it again tomorrow…

But to truly love it, it has to work well.